If you’re wondering why this home went under contract in just two days, it wasn’t luck and it wasn’t hype. It was strategy. More specifically, it was pricing the home correctly based on the Atlanta real estate market, not on inflated promises.
I recently met with a seller who had already spoken to several other agents about listing their home. Like many sellers, they were told their property could be listed at a very high price. That may sound appealing, but it’s usually where problems begin.
I didn’t walk into the listing appointment promising the highest price. I didn’t agree with what the seller thought the home was worth. Instead, I came prepared with data, market trends, and a clear pricing strategy. That approach is exactly why the home went under contract almost immediately.
Market Value vs. Appraised Value: What Atlanta Home Sellers Need to Know
One of the most common misunderstandings I see when helping clients sell their homes in Atlanta is the difference between market value and appraised value.
- Market value is what a buyer is realistically willing to pay for your home in today’s market.
- Appraised value is what a lender determines the home is worth once a buyer is under contract and the bank is deciding whether to fund the loan.
These two numbers are not always aligned. A home can appraise just fine and still sit on the market if it’s overpriced. On the flip side, homes priced correctly for the Atlanta market often sell faster and with stronger buyer interest.
Why Overpricing Your Home Can Backfire
Some brokers focus on getting the listing by promising an astronomical price. After 30 days of no showings or weak activity, the seller is pressured to lower the price. By then, momentum is gone, and buyers start asking what’s wrong with the property.
That approach costs sellers time, leverage, and sometimes money.
As an Atlanta real estate broker, I don’t take listings based on empty promises. I come in prepared, knowing the market and explaining exactly what buyers are responding to right now. Proper pricing from day one creates urgency, drives demand, and helps homes sell faster.
Honest Pricing Is What Gets Results
Selling your home isn’t about chasing the highest number someone throws out during a listing appointment. It’s about positioning your home so buyers feel confident making an offer. When market value, pricing strategy, and buyer demand align, homes sell quickly and smoothly.
If you’re thinking about selling your home in Atlanta and want real guidance instead of inflated promises, it matters who you work with.
If your goal is to sell your home fast in Atlanta, not just list it, give me a call.
I’m Curt with GreatHomesATL